PRODUCT, INTERFACE
AND BRAND DESIGN
Interfaces that do a lot and still stay easy to use. Strategy, research and visuals, end to end.
WHAT I DO
I combine product expertise, design craft and technical understanding to build digital products that set you apart, serve your customers and support growth.
See how I can help.
Digital product design, from logic to visuals.
Responsive and accessible by default.
Research and discovery
Market, competitors and users, so the scope is set before design starts.
Information architecture
Structure, navigation and user flows that hold up as the product grows.
Wireframes and prototypes
Clickable prototypes you can test with real users before anything gets built.
Interface design
Every screen, state and edge case, not just the happy path.
Design system
Components and rules your team can build on without me in the room.
Usability testing
Sessions with real users, turned into a list of specific fixes.
Analysis of your existing product, with a report you can act on. Usability, accessibility, and how you compare to competitors.
Heuristic evaluation
A pass through your product against known patterns, before we spend money on users.
User testing
Sessions with real people, so you see where they stall instead of guessing.
Accessibility audit
WCAG contrast, keyboard and screen reader checks, with what breaks and where.
Competitor benchmarking
How the same tasks work elsewhere, so you know what users already expect.
Prioritised list of fixes
Sorted by impact and effort, not by the order I found them.
Branding, from the mark to a system that works everywhere.
For launching a new brand and for redesigning an existing one.
Brand strategy and positioning
Who you're for and how you're different, agreed before anything gets drawn.
Logo design
A mark that works at favicon size and on a billboard, not just in the pitch deck.
Colour and typography system
Tokens and scales that translate straight into the product, not just into a PDF.
Brand guidelines
Rules concrete enough that someone else can apply them without asking me.
Digital and print design, built on your brand system.
Presentations and one-pagers
Decks that hold attention when you're not in the room to explain them.
Social media visuals
Templates your team can fill in without the brand drifting.
Infographics and data visualisation
Complex numbers turned into something a reader gets in one look.
Marketing materials
Ads, banners and print, built from the same system as everything else.
I like solving problems as much as I like making interfaces that hold up visually. I've worked in product design, branding and graphics, on products at every stage, from a first launch to something that's been running for years. That experience means I can keep both sides in view: what the business needs and how people will actually use it.
- 16
- years in design
- 7
- countries
- 100+
- products shipped
TESTIMONIALS
Elena conducted a UX/UI and UX Writing Audit for our website and mobile app. She identified critical areas for improvement and provided actionable insights that elevated the user experience on both platforms. What impressed us most was her ability to balance aesthetics with functionality — every recommendation felt tailored to our brand. Communication was effortless, deadlines met ahead of schedule. Highly recommended!