FROM STRATEGY TO PIXELS — DESIGN THAT DELIVERS
WHAT YOU GET
Clear product structure
Information architecture and user flows that make navigation feel obvious — not learned.
Interfaces that scale
Component-based UI design built on a system, not one-off screens. Consistent, maintainable, extendable.
Validated decisions
Research and testing baked into the process — not added at the end. Fewer surprises in production.
Smooth handoff
Production-ready files with specs, tokens, and documentation. Your developers will thank you.
OUTCOMES
Each case shows the problem, the decisions behind the design and what changed after launch.
WHO IT'S FOR
This service is the right fit if:
- You're building a new product and need to get the UX right from the start
- Your current product is hard to use and you're losing users because of it
- Your design is inconsistent across screens and you need a system
- You're preparing for a fundraise or launch and need polished, credible UI
- Your team has engineers but no designer — or needs senior design support
PROCESS
Discovery & Strategy
We align on goals, users, and constraints. I review existing materials, map gaps, and define scope before any design starts.
Design & Prototyping
Wireframes, visual design, interactive prototypes. Iterative cycles with regular check-ins — no big reveal at the end.
Handoff & Support
Production-ready files, developer specs, and documentation. I stay available during implementation to answer questions.
FAQ
Depends on scope. A focused UX audit or single feature takes 2–4 weeks. A full product design engagement runs 6–12 weeks. We'll define this in the scoping call.
Yes — if the problem is real and the team is serious. Early-stage work moves fast and I enjoy that. Budget flexibility is possible for the right project.
A brief, access to any existing materials, and one person on your side who can make decisions. That's enough to start.
Yes. I can work within your system, extend it, or help you build one if you don't have it yet.
I can build simple, clean front-end implementations (HTML/CSS/JS). For complex development I work alongside your engineers.
GOT A PROJECT?
LET'S TALKWHAT YOU GET
A clear picture of what's broken
Prioritised list of UX issues with severity ratings — not a vague report, but a specific action plan.
User perspective
Real user testing sessions that show you exactly where people get confused, stuck, or frustrated.
Accessibility review
WCAG compliance check with concrete fixes. Good for legal risk, SEO, and a wider audience.
Competitive context
How your product compares to direct competitors — what they do better and where you have an edge.
OUTCOMES
Each case shows what the audit found, which fixes came first and what changed once they shipped.
WHO IT'S FOR
This is the right fit if:
- Users complain about the product but you're not sure what to fix first
- Your conversion or retention numbers are lower than expected
- You're about to start a redesign and want to know what to keep and what to cut
- Your team has been too close to the product to see it with fresh eyes
- You need an outside perspective before a major release or pitch
PROCESS
Research & Alignment
I review your product, analytics, and any existing user research. We align on focus areas and success metrics.
Evaluation & Testing
Heuristic evaluation, user sessions, accessibility check. I document every issue with screenshots and context.
Report & Recommendations
A structured report with prioritised findings, severity ratings, and concrete design recommendations.
FAQ
A detailed report: findings by severity, screenshots, recommendations, and a prioritised action list. Delivered as a PDF and/or Notion doc.
Yes. I recruit participants, run moderated sessions, and synthesise findings. You can observe sessions live if you want.
Yes. Expert evaluation doesn't require traffic data. User testing can be done with as few as 5 participants.
The audit delivers findings and recommendations. Redesign work is a separate engagement — but many clients move from audit to redesign with me.
Access to the live product (or staging), analytics read access if available, and a 1-hour kick-off call. That's it.
GOT A PROJECT?
LET'S TALKWHAT YOU GET
A logo that works everywhere
Primary mark plus variations for dark, light, and small sizes. Vector files, ready for any use.
A complete visual system
Color palette, typography, spacing, and visual language — documented so anyone can apply it consistently.
Brand guidelines
A practical document your team and partners can actually use. Not a PDF that sits in a folder.
Launch-ready materials
Pitch deck template, social media kit, or print collateral — depending on what you need most.
OUTCOMES
Each case shows the brief, the reasoning behind the identity and how it works across real touchpoints.
WHO IT'S FOR
This is the right fit if:
- You're launching a new product or company and need an identity from scratch
- Your current branding feels outdated, inconsistent, or doesn't reflect where you're going
- You're preparing for a fundraise and need to look credible and considered
- Your team uses the logo differently every time because there are no guidelines
- You want design that stands out — not another generic startup look
PROCESS
Brand Discovery
Positioning, values, audience, and competitive landscape. We find what makes you different before we design anything.
Visual Identity
Logo concepts, color, typography, and visual language. Iterative rounds until it feels right.
Guidelines & Delivery
Complete brand guidelines, source files in all formats, and a handoff session to walk your team through everything.
FAQ
Typically 2–3 distinct directions in the first round. We then refine the chosen direction together.
SVG, PNG, PDF — in all color variations. Plus source files (Figma, AI) so you can make future updates.
Yes. I'll audit your existing brand equity first — what's worth keeping, what needs to change.
Branding and web design are separate services, but I often do both. If you need a site after the identity, we can scope that next.
A focused brand identity takes 3–5 weeks. Larger brand systems with guidelines and templates run 6–8 weeks.
GOT A PROJECT?
LET'S TALKWHAT YOU GET
Presentations that sell
Pitch decks and slide templates that communicate clearly, look sharp, and hold attention.
Social media kit
Post templates, story formats, and banner sizes — ready to use in Figma or Canva by your team.
Print-ready materials
Brochures, flyers, posters — set up correctly for print with bleeds, crops, and proper colour profiles.
Infographics & data visuals
Complex information made simple. Charts, diagrams, and visual explainers that actually communicate.
OUTCOMES
Each case shows the task, the design approach and how the materials were used in practice.
WHO IT'S FOR
This is the right fit if:
- You have important content that doesn't look as good as it should
- Your pitch deck or proposal isn't landing the way you'd hope
- You need marketing materials for an event, campaign, or product launch
- Your social media visuals are inconsistent or don't match your brand
- You want professional design without hiring a full-time designer
PROCESS
Brief & Concept
We define the goal, audience, format, and key message. I'll propose a visual direction before starting production.
Design & Iterations
First draft, feedback round, refinements. Fast turnaround with clear revision process.
Final Delivery
Export in all required formats. Print files set up correctly. Digital files optimised for their platform.
FAQ
Yes — I'll work within your brand guidelines. If you don't have them yet, we can establish basic brand parameters before starting.
Two rounds of revisions are included in every project. Additional rounds are available at a day rate.
Yes, if that's what your team uses. I can design natively in the tool you need.
Yes — retainer arrangements work well for social content. We'd set up a template system first, then produce content against it.
A standard pitch deck (15–20 slides) takes 3–5 business days. Rush delivery is possible for an additional fee.